Avid Golf Announces Plans to Exhibit at 2012 PGA Expo in Vegas and Introduce its New Swedge Swing Training Aid

August 15th, 2012

Edgewater, MD – Avid Golf announced its plans today to exhibit in Booth #1225 and participate in the Demo Night at the upcoming 28th Annual PGA Expo in Las Vegas. The Demo Night will be held from 6 to 9 pm at the Callaway Golf Center on August 20th and the Expo will be held August 21st & 22nd, at the Venetian Hotel.

Avid Golf will be introducing its new Swedge Swing Training Aid to the golf industry. The Swedge was introduced at the 22nd Annual ING Spring Conference recently and walked away with the prestigious “Best Product” Award.
“We’re very excited about introducing the Swedge at the PGA Expo,” said Dana Clark, inventor of the Swedge and CEO of Avid Golf. “The response to it so far has been absolutely amazing. I can’t wait to see what the buyers and the PGA Teaching Professionals attending the show think of it.”
About the Swedge
A little over two years ago, Dana Clark signed up for a golf lesson with her good friend and teaching Instructor, Winnie Sewell, to learn to play golf. After a few short weeks of taking lessons, she found out that she suffered from what so many other golfers out there struggle with – the dreaded “chicken wing” or “flying elbow.” It’s a swing flaw that plagues many amateur golfers and is the reason most mid to high handicappers hook or slice the golf ball.

To fix the problem, Clark’s instructor showed her the trusted Towel Drill, where the golfer places a towel or a headcover under their arm in an effort to cure the “flying elbow” and keep them “connected” throughout their golf swing. At the top of the backswing, the towel should still be in place. Keeping the towel tucked under your arm creates more power, control and consistency. Golf instructors have been using this drill for years with much success.

Dana thought the drill was helpful but felt a little ridiculous making golf swings on the driving range with an old headcover tucked under her arm. She wondered why no one had developed a training aid that could work better and take the place of the golf towel or headcover that most people used.

After two years of research and development, Dana invented the Swedge swing training aid. The Swedge is a small, washable half-moon pillow covered with a durable nylon casing. It comes in three colors; black, red and blue and has a convenient clip that attaches right to your golf bag. It can be custom-logoed, even in small quantities for golf outings, promotions, gifts or tournaments prizes and is 100% Made in the USA. The Swedge is so effective and simple to use that it has everyone saying, “Why didn’t I think of that?”

The Swedge helps focus your attention on keeping your arm in the proper position, correcting several swing flaws simultaneously.

The Swedge will help you:

Fix your hook or slice
Keep you connected throughout your swing
Improve your accuracy
Increase your distance

Practice with the Swedge today and start playing better golf tomorrow!

The Swedge retails for $29.99 and is available at all 87 Golfsmith locations nationwide and online at www.golfsmith.com and www.avidgolfusa.com.

Media members interested in field testing the Swedge for an editorial review should contact Joe Wieczorek joe@themediagroupinc.com of The Media Group at (847) 956-9090.