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Avid Golf introduces its Swedge Swing Training Aid at the World Amateur Handicap Championships in Myrtle Beach

August 31st, 2012

Edgewater, MD – Avid Golf is introducing its new Swedge Swing Training Aid to over 3000 amateur golfers registered to play in the 29th Annual World Amateur Handicap Championships being held in Myrtle Beach, SC August 27th – 31st.

This is the World’s #1 Amateur Golf Tournament. Not only is the World Am the place where amateur golfers compete but it’s also a place to find new equipment to help them compete at the highest level. They’ve created a 100,000 square foot interactive Golf Expo, which is a virtual playground for golfers, complete with manufacturer reps, custom club fitting, diagnostic machines and PGA professionals. The Golf Expo features indoor putting and chipping greens, golf simulators to test your skills, and a virtual swing lab to analyze and improve your swing. PGA Professionals are also on-site with state-of-the-art launch monitors and swing simulators to help golfers select clubs that are best suited to their game. With all of the game’s leading manufacturers’ reps on-site, the Golf Expo is a dazzling showcase of the best the game has to offer.

The Swedge was first introduced at the 22nd Annual ING Spring Conference in May and walked away with the prestigious “Best Product” Award.
“The World Am Expo is the perfect place to introduce the Swedge Swing Training Aid,” said Dana Clark, inventor of the Swedge and CEO of Avid Golf. “These are serious golfers. They’re all here to compete and every one of them is looking for a way to improve and elevate their game. We have the answer. The Swedge is exactly what they’ve been looking for.”
About the Swedge
A little over two years ago, Dana Clark signed up for a golf lesson with her good friend and teaching Instructor, Winnie Sewell, to learn to play golf. After a few short weeks of taking lessons, she found out that she suffered from what so many other golfers out there struggle with – the dreaded “chicken wing” or “flying elbow.” It’s a swing flaw that plagues many amateur golfers and is the reason most mid to high handicappers hook or slice the golf ball.

To fix the problem, Clark’s instructor showed her the trusted Towel Drill, where the golfer places a towel or a headcover under their arm in an effort to cure the “flying elbow” and keep them “connected” throughout their golf swing. At the top of the backswing, the towel should still be in place. Keeping the towel tucked under your arm creates more power, control and consistency. Golf instructors have been using this drill for years with much success.

Dana thought the drill was helpful but felt a little ridiculous making golf swings on the driving range with an old headcover tucked under her arm. She wondered why no one had developed a training aid that could work better and take the place of the golf towel or headcover that most people used.

After two years of research and development, Dana invented the Swedge swing training aid. The Swedge is a small, washable half-moon pillow covered with a durable nylon casing. It comes in three colors; black, red and blue and has a convenient clip that attaches right to your golf bag. It can be custom-logoed, even in small quantities for golf outings, promotions, gifts or tournaments prizes and is 100% Made in the USA. The Swedge is so effective and simple to use that it has everyone saying, “Why didn’t I think of that?”

The Swedge helps focus your attention on keeping your arm in the proper position, correcting several swing flaws simultaneously.

The Swedge will help you:

• Fix your hook or slice
• Keep you connected throughout your swing
• Improve your accuracy
• Increase your distance

Practice with the Swedge today and start playing better golf tomorrow!

The Swedge retails for $29.99 and is available at all 87 Golfsmith locations nationwide and online at and

Media members interested in field testing the Swedge for an editorial review should contact Joe Wieczorek of The Media Group at (847) 956-9090.

Available in 3 colors
Keep it handy - clips right on your golf bag

Improve Your Golf Swing
Improve Your Golf Swing